A little more about Tony.

Before growth marketing, there was a 150-word crime blotter. Then a column. I wanted to be a sports columnist. Writing was the first way I learned to make myself understood.

At St. Bonaventure I studied journalism and mass communication and played Division I golf, until I had to choose. I chose to found The Intrepid, the university’s online newspaper, and run it as editor-in-chief. I stayed for a master’s in integrated marketing communications.

Marketing became the work. Over thirteen years, that has included in-house roles at Shopify, Yamibuy and Starz, alongside agency work. The questions still interest me: what matters here, what does the evidence say, and can we explain the decision clearly?

Outside work, I’m Eun Bi’s husband, Henry’s dad, and a golfer who still likes having a score to keep. I write Growth Sold Separately about the parts of growth that don’t fit in a dashboard.

Sheckii has been my name online for nearly two decades. This site brings the work and the writing together.