For hiring managers and recruiters

The short version.

I’m Tony Lee, a growth and performance marketing leader with 13+ years across in-house and agency roles. I help teams decide how to acquire customers, where to spend and how to judge the results.

What I’m looking for

A full-time role with a tech or e-commerce team:

Head of Growth
VP of Growth Marketing
Director of Performance Marketing
Director of Media Strategy

Experience

I’ve worked in-house at Shopify, Yamibuy and Starz, and in agency roles at Monks, OMG23 and Reprise.

Featured in Meta for Business’s Social Skills, Season 3.

How I think about leading

People need to understand what we’re trying to achieve, how we’ll judge the work, and where they have room to make decisions. I want to build teams that can test an idea, raise a concern and learn from a result without having to pretend everything worked.

Education & credentials

MA, Integrated Marketing Communications
St. Bonaventure University

BA, Journalism and Mass Communication
St. Bonaventure University

Certificate, AI in Marketing
ELVTR · 2024 · Verify

Selected work

Shopify I added an interactive step before the landing page to help qualify the traffic reaching it. The campaign achieved the highest session-to-lead conversion rate among the sources tracked for store-acquisition work at Shopify.
Read Friction by Design
Yamibuy I changed retargeting to weekly promotions and acquired customers through products near the free-shipping threshold. The broader acquisition work recorded CAC 15% below baseline and orders up 25% year over year.
Read the acquisition case study
U.S. launch I joined as the first U.S. employee and helped build the account base from zero to twelve in eighteen months. Campaign budgets ranged from $20K tests to $6M launches.
Read Zero to twelve