For hiring managers & recruiters
The 30-second version.
I'm a growth and performance marketing leader who runs campaigns — and teams — with tournament-level course management: calculated risk, full accountability, no excuses about the lie I'm in.
Roles I'm after
- Head of Growth
- VP, Growth Marketing
- Director, Performance Marketing
- Director, Media Strategy
Where I've played
Shopify · Yamibuy · Starz — plus agency seats at Monks, OMG23 and Reprise. Cast in Season 3 of Social Skills, Meta for Business's series on social and growth marketers. 13+ years in paid social, paid search, and media buying at scale. Division I collegiate golfer and US Am Tour Champion.
How I lead
Data first. Willing to break the obvious rule when the numbers back it. I build teams that are excited about change, feel secure, and do high-quality work — and I take the blame before I take the credit.
Three proof points
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CAC 15% under baseline Rebuilt Yamibuy’s paid acquisition around incrementality while growing volume 25% year over year.
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Zero to twelve accounts Employee no. 1 in the U.S.: twelve accounts in 18 months, from $20K tests to $6M launches.
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Friction by Design Added a step before a Shopify landing page on purpose. It broke internal session-to-lead records.