For hiring managers and recruiters

The short version.

I’m Tony Lee, a growth and performance marketing leader with 13+ years across in-house and agency roles. My work covers acquisition, measurement, budget decisions and the teams responsible for them.

What I’m looking for

A full-time role with a tech or e-commerce team:

Head of Growth
VP of Growth Marketing
Director of Performance Marketing
Director of Media Strategy

Experience

Shopify, Yamibuy and Starz, alongside agency roles at Monks, OMG23 and Reprise. Featured in Meta for Business’s Social Skills, Season 3.

Education & credentials

MA, Integrated Marketing Communications
St. Bonaventure University

BA, Journalism and Mass Communication
St. Bonaventure University

Certificate, AI in Marketing
ELVTR · 2024 · Verify

How I think about leading

People need to understand what we’re trying to achieve, how we’ll judge the work, and where they have room to make decisions. I want to build teams that can test an idea, raise a concern and learn from a result without having to pretend everything worked.

Three places to start

Shopify Added an interactive step before the landing page. The campaign achieved the highest session-to-lead conversion rate on record at Shopify.
Read Friction by Design
Yamibuy Acquisition work with CAC 15% below baseline and orders up 25% year over year.
Read the acquisition case study
U.S. launch First U.S. employee. Twelve accounts in eighteen months, with campaign budgets ranging from $20K tests to $6M launches.
Read Zero to twelve