Work & thinkingExperimentBuilding
Building with AI
This site is one example of what I can build with AI as a collaborator. It’s also a useful test of what I need to check myself.
- Project
- A personal portfolio that makes some of the thinking interactive.
- Built
- A scrolling 3D golf ball, a budget-allocation demo and a geo-holdout simulation.
- Responsibility
- The claims, the explanations, the experience and the decision to publish.
Make the idea usable.
Someone can move a budget slider or choose markets in a simulation and watch the question take shape. Building that is a different exercise from writing another paragraph about it.
A working artifact.
AI helped turn the design and code into something people can use. The simulations are illustrative. They aren’t forecasts, validated research tools or automated media buyers.
The checks still matter.
A generated answer can be fluent and wrong. Another automated check can miss the same error. Deciding what evidence is needed, whether the experience makes sense, and what’s ready to publish stays with me.
That’s the part of building with AI I want to keep showing: what it made possible, what needed correcting, and where judgment mattered.
Coursework, then practice.
In 2024 I completed ELVTR’s AI in Marketing program. This site is where that coursework turned into something people can use. Verify the certificate.
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